It’s been 60 days.

Like many, you went to the NADA Convention determined to find the one thing that was going to make a difference in your Dealership this year. You had every intention of making changes and doing something different. You gathered information and then cataloged it. You even made a list of your Dealerships Managers and their responsibilities and revised their Goals based on the new information and training you were about to provide them.

You were ready for Success! You had new expectations! You were ready to kick ass! 

What happened?

It’s been 60 days.

What changes have you made? What new Training has occurred? How have you met your expectations? What new Goals have been accomplished? How much more MONEY have you made?

If you are like a lot of people…the answer is Nothing.  Nothing has changed.

The new material you took the time to gather that leads to change that leads to new processes that leads to new habits that leads to accomplishing new Goals has been “short circuited” like a downed power line in an ice storm. 

LIGHTS OUT BABY!

There are a million reasons it didn't happen. With all due respect, none of them matter right now. It’s what you do from this moment forward that makes the difference.

Go get the material, get the vendors names phone number and web addresses, call who you need to call, get lined up what you need to get lined up, get your Managers in the room and tell them what you are doing, and start making changes.

Start meeting your expectations. MAKE NEW GOALS!

It’s been 60 days.

Don't make it another 60 days until something happens.

By Leonard Buchholz