Upgrades to award-winning site include industry-first dScore to measure relevant user activity

Salt Lake City, UT – December 20, 2012 – DrivingSales today announced the launch of its redesigned website DrivingSales.com, the world’s largest automotive social network. The new DrivingSales.com includes a strong new social design that encourages even more meaningful professional connections through the community, access to the latest and most relevant information, and improved data collection on community activity to improve targeting for DrivingSales partners. The company also announced the launch of dScore, a new way for those involved in the dealership world to engage with one another, generate activity, demonstrate experience, and stay plugged in to the most relevant content.

“Improving the quality and flow of profit-building, performance-improving information to dealers is our mission at DrivingSales. So, over the last year, we solicited feedback from the community on how we can do better, and the result is a new, improved and even more engaging and interactive DrivingSales.com,” said DrivingSales CEO and founder Jared Hamilton. “Not only have we enhanced the platform for community interaction, but community members can now ask/select which information arrives in their news feed – plus the new dScore provides a compelling measure of activity for the community and user, further connecting members with the information they want. With this launch, we believe that there is no better, more user-friendly place for dealers to make the connections they need and to find the peer-tested information to help build their business than DrivingSales.com.”

Features and benefits of the redesigned DrivingSales.com website and platform include:  

• Improved navigation to the content sections most important to dealers and vendors.
• Enhanced website efficiencies, including quick access to trending content, most popular and recent activity, plus better site speed and performance.
• Revamped profile pages and improved content selection – via profile department and interest selection – to deliver more relevant content choices to the user's stream.
• Measurement, through the new dScore, of a user’s activity within his/her area of expertise; includes achievement badges.
• Better content targeting for advertising partners, including increased exposure opportunities through vendor-ratings and reviews widgets.

Earlier this year, DrivingSales received a Stevie® Award in the ‘Most Innovative Company of the Year’ category in the 10^th Annual American Business Awards, as well as a 2012 “Top 25 Under Five” award from the Utah Valley Entrepreneurial Forum (UVEF) – for the second year in a row – which spotlights outstanding entrepreneurs and start-up companies in Utah. In addition to this year’s awards, DrivingSales was also named a 2011 Fast 50 “Emerging Eight” company by Utah Business magazine, and received an Interactive Media Award (IMA) for Outstanding Achievement in the ‘Automobile’ website category. Additionally, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch in 2010 by Auto Success Magazine.

About DrivingSales

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and performance improvement company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. DrivingSales University is a fully interactive online university that offers advanced profit-building strategies to automotive professionals through hundreds of classes taught by world-leading experts. DrivingSales Media connects dealers to peers and information through its global media assets, including DrivingSales.com, the world’s largest automotive social network; The Dealership Innovation Guide, an industry leading quarterly publication; DrivingSales Executive Summit, the top automotive conference for progressive dealers, and DrivingSalesTV, Web TV covering everything car-dealer related. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

*Vendor Neutral Policy: Dedicated solely to making dealerships more profitable, while also providing benefit to automakers and the industry as a whole, DrivingSales adheres to a strict vendor neutral policy through each of its channels. This means the company only provides unbiased information, not ‘pay-to-play’ follow up services -- and never accepts payment in exchange for media coverage or lets potential advertisers dictate messaging or create bias in any of its channels.

DrivingSales Media Relations:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340

Angela Jacobson (angela@mwebbcom.com), mWEBB Communications, 714.454.8776