In its most basic form, retargeting serves ads to people after they have left an advertiser's website. Retargeting helps companies advertise to website visitors who leave without a conversion - this accounts for about 98% of all web traffic.[3] Retargeting takes place through displaying ads to the user as they browse the Internet, via various ad networks.

This process marks or tags online users who visit a certain brand website with a code or a cookie, and then serves banner ads only to the people who have shown at least some amount of engagement with the original website. Retargeting ad campaigns usually run on lower cost media, which not only increases effectiveness by specifically targeting an interested audience, but also improves the overall Return on Investment of the advertiser.

With the intice patent pending technology, this behavioral retargeting tracking is included inside of the code that is placed on the dealership’s website. From this simple installation, intice can provide retargeting services. What seperates the intice® Dynamic Retargeting is first, we only retarget customers who have NOT converted to a lead through the intice Conversion System on a dealership website, we then dynamically create ads that match the content the customer viewed on your website.

So, for example if you sell Fords, and a customer visits your websites and researches what F150's you have in inventory and leaves your webstie with out registering for the intice offer, the intice Retargeting System will serve ads to these prospective buyers including an image of the F150 and the Visa Offer.

Studies have shown that advertisements that have content that is customized to the user can have as much as a 500% increase in click through rate. The intice retargeting system tracks user behavior on a dealership’s website and presents advertisements to the user based on expressed model interest. The goal is to provide relevant, engaging advertising that will drive website visitors back to a dealership’s website and encourage them to convert utilizing the incentive offer.

In a study completed by Dataim, Rethinking Online Media Attribution[4], it was discovered that traditional pay per click advertising is not as effective from a conversion standpoint than what is generally accepted. “Dataium found that less than 1% of total paid SEM traffic successfully converted to an email form lead...”. In this study, Dataim does not recommend that dealers cease investing in Paid Search Marketing, but instead that they “be aligned with the priorities of the customer”. By allocating a portion of the dealer’s Digital Marketing Budget to a conversion tool, such as intice, and investing in an effective retargeting campaign, a dealer is able to effectively increase their conversion rates and drive more qualified traffic to the dealership showroom.

Click one of the following to see the intice® Dynamic Retargeting in Action. http://inticeinc.com/retargeting.php