There is a new piece of technology that will truly turn your website into a virtual showroom.  Daniel Michaeli, CEO of SaleMove reached out and gave me a peek at the newest way to communicate and sell cars in a virtual environment.  I was impressed with Mr. Michaeli and his product.  His company has found a way to turn your dealership’s website into a virtual showroom.

How many of you have referred to your website as a virtual showroom?  This may be a good descriptive name for your website, but your website has a big void and differs from your dealership’s showroom in a major way.  There are no sales professionals in your virtual showroom.   With SaleMove you will bridge the gap and turn your dealer website into the real deal!  Think about it:  your products and services are all listed on everyone’s websites, but something is missing.  That’s right; the engine driving most dealership sales isn’t present on your virtual showroom.  For many, this will be changing! 

Even if you offer chat as a service for your online consumers, this method is slow and no comparison to face-to-face interaction.  Daniel’s presentation started out along the same lines as a chat tool.  I found myself watching the webinar and saying, “yep, yep, yep” while thinking I have heard all this before.  Then, Dan drops the golden nugget: EASY LIVE VIDEO! 

At this point, the introduction became clear.  When using this great tool, sales teams will monitor website activity via co-browsing technology as they might with a chat tool.  The internet team will be able to see how many times and when each online prospect has been on the website as well as track each page they view.   When the time is right, you send the prospect a fully customized invite to video-conference, call or text with a sales professional at your dealership.  Then, he or she simply picks which way to correspond by selecting the appropriate icon. 

I really enjoyed the co-browsing feature with individual prospects while you are actually speaking with them.  I know how hard it is for prospects to keep up while you attempt to talk them through the website and your inventory.  This product uses the newest technology to fully share the browsing experience.  Never before has it been this easy to show your customer products and communicate face-to-face without being in the same room.  Your sales team will gain valuable feedback as they guide prospects through options that meet their needs. 

Sure, we have heard of requesting a call or text message, but add in video and I am excited.  This is an easy system to add to your dealership’s website and the cost will be in line with other add-ons designed to increase your lead conversion rates.  As this product is launched around the country, numbers will begin to tell the real story of its effectiveness.  I believe stores who engage the right customer at the right time with this product will experience unbelievable opportunities to share information and create value with prospective customers.   The website for this company is looking for dealerships who want to be on the cutting edge with this exciting new technology and they are currently offering a 30-day free trial at http://salemove.com/free-trial/.

I believe 100% that dealerships will be using video to correspond with virtual dealership visitors in the near future.  There is no better way to understand your prospect and quickly build rapport.  Using the logic that words are 10% of communication, how you say them is 30% and body language is 60%, everyone should be searching out ways to engage customers using live video with your best assets (your sales team).  Is anyone else using a similiar live video-conferencing system on your website?

Jason Mickelson

www.autoilead.com