As I was writing this, and as you are reading this, there are missed opportunities happening all around your dealership. Right now there are cars coming and going in your service department driven by happy customers that have been servicing their vehicle(s) with you for years. HOWEVER, they've never actually BOUGHT a vehicle from you. You can probably name one of them right now. You've known them for years, and you can remember the last time they came to the service department with their new vehicle, that they bought somewhere else! There's also that customer of yours thats driving a vehicle they did buy from you thats actually nearing an equity position and the best opportunity to trade-up. However, thanks to modern technology, other dealers realize this before you do and have already started to pursue them. By the time we catch up, its to late. It's the ugly truth. I'm not telling you anything you don't already know, but it's definitely something you don't want to hear! And most good dealers have addressed this problem. They've purchased certain software, they have placed salespeople in the service drive, and the BDC is making countless calls to home answering machines. The other reality is after these programs or processes are put into place, they usually fall off and fail. Its not that we don't know what we're doing, its that we don't do it! A computer program is only as good as its user. Forcing a salesperson to get up an hour early to stand in the service department probably won't work. And a BDC will only perform based on their level of training. And by the way, there's still customers walking through our door, deliveries to be done, tests to take, calls to answer, internet leads to respond to, department meetings to attend, and whatever else we're responsible for on a daily basis.... plus the unexpected. So it's not all our fault, we're busy! Here's the good news. There is an industry-leading program for making sure these opportunities don't pass you by. We've developed a highly effective program that starts with mining your database to find these opportunities and then puts our highly-trained call center on the case to reach out to these customers and generate appointments for your sales and service departments. We do all the heavy lifting and the appointments are made for you to do what you do best-SELL and SERVICE vehicles! Not only do we make the calls, and make the appointments, its 100% accountable and trackable. You can monitor all the activities, real-time, on EVERY call we make-not just the appointments. Get rid of the unused icon on your desktop, stop forcing salespeople to stand in the service drive, and let the BDC concentrate on the inbound calls and unsold showroom traffic. These are the best opportunities in your store for additional business and GROSS. Move this activity to the front of the line and give it the attention it deserves. This is a low-cost program that delivers good results and and exponential ROI. To find out more contact me, Adam J. Hofer, National Account Executive for the Wolfingon Group at adam@wolfingtongroup.com You have nothing to lose and everything to gain!