Stapleton's session, entitled "The Evolution of Automotive Tool Sets" will focus on how dealers can use the latest tools and technology to reach and influence car buyers.

"Sean's expertise and knowledge in consumer behavior, marketing and retention, and leveraging automotive CRM best practices will provide dealers with actionable learnings they can immediately take back to their stores," says Brian Skutta, vice president and general manager of VinSolutions.  

Stapleton's session will open with a review of how tool sets and methods of the past have informed dealership operations, and how today's technology can help dealers better reach and influence consumers throughout their decision journeys. He will focus specifically on how dealerships can use robust CRM solutions to not only improve traffic and productivity, but also to create the ideal experience for consumers. Finally, Stapleton will demonstrate how combining the right CRM tools with the proper in-dealership processes and evolving sales strategy, can help dealers drive higher conversion rates, accountability and ROI.

"The technology available to dealers today is vastly more powerful than the tools that were available just a few years ago," Stapleton commented. "I am looking forward to showcasing the latest trends in technology and sharing how CRM systems in particular can help dealers improve their bottom line."

This session will take place on Tuesday, May 6 from 3:00 – 3:50 at the Digital Dealer Conference in Atlantic City, New Jersey. For more information and to register, visit  http://www.digitaldealerconference.com/.

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