…Why buy a car from us??

Well I’m glad you asked!

I’m currently at the stage of life that every weekend seems to be filled with a children's birthday party or friends BBQ gathering. While watching the token Dad turn the sausages on the BBQ, sipping on that drink that I got from the “not so cold” esky, I start chatting to the other seemingly uncomfortable Dad’s about the same old things…

One of the typical questions bantered around is “So what do you do for a living?”

I love asking it of other people, because in about 2 seconds, I can tell if they love their job or just do it to pay the bills… I can tell from their enthusiasm or lack of. It comes across in their voice, their body language, and their desire to talk more about it or change the subject and start discussing who is going to win the AFL & NRL Premierships this year.

Some people say, “I’m just working at the bank”.  Others say “At the moment I’m working in advertising at a small firm, you probably wouldn't have heard of it..." Neither response showing any passion or enthusiasm towards what they do.

So how do you answer it?

Are you passionate and enthusiastic towards your job? Are you passionate and enthusiastic towards your brand?

After I tell someone where I work for, the conversation usually goes... “So what have they got at the moment?”

Regardless of how you would answer it right now, it’s time to get passionate about your job & the company you work for! See, it is impossible to fake passion. You can deuce yourself with as many Red Bull’s or coffees in the morning to fake it till you make it, but if you want to become really successful, you need to LOVE THAT CAR!

See I once had a job selling fruit and vegetables door to door. Now I love fruit, and I think eating veggies is a pretty good idea. But did I love them? Do I buy "Fruit & Veg Weekly" at the newsagent? Did I really believe my product would help customers and solve their needs/wants? Well... I was half hearted. And guess what? I got half-hearted results.

If you want top results, you need a top conviction. A conviction that your brand is a THE product that can solve the driving needs/wants of every person in Australia.

I hope you can passionately & enthusiastically explain "why buy a car from us" at the BBQ as well as you do in the showroom with a customer. Because after all, the best customers are the ones you already know…

This Week’s Challenge!
Do some internet surfing. Find 3 things you didn’t know about the company and do some background on previous models.

Sell what you love and love what you sell!

Dave Benson