Sell yourself to yourself!

In the effort to make a sale some sales approaches can lack some very serious ingredients. Pushing a customer without qualifying their needs and not providing honest feedback is like covering a wound with a temporary bandage.

Definition of BAND-AID: offering, making use of, or serving as a temporary or expedient remedy or solution

It is a salesperson’s job to sell, but quality selling always most values long term relationships and not just “How can I make a quick buck!” Honesty is the key to any important relationship. Shared expectations produce much greater production. Live by the rule “under-promise and over-deliver”. Saying “no” is NOT a bad thing because you allow your customer to realize they will benefit from your truthful answers. I have found that If you always tell the truth, your prospect will tell you their truths.

Success and achievement in life requires that you highly engage with constructive daily value achievements! Those who value real results from actions they make far greater use of their time, leading to higher levels of success and achievement in life.

Try a little experiment. When you meet with others, immediately put yourself in their shoes. Think only of what they want. Listen carefully to what they are saying, and show genuine concern and empathy. Do this for the entire week and watch how the interaction changes the entire “sales” conversation become more animated and the prospect interest and involvement jumps to a different dynamic level!

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Comment by Jim Kristoff on November 9, 2011 at 4:05pm: Good blog Lizelle!

Most salespeople just want to "speed" through the process!!

Comment by Craig Bunkoske on November 9, 2011 at 1:24pm: That is what I like about reading your posts. You do speak your mind and that connects with me. I hope that people know that I am genuine when I interact with them. Good question about what is missing. Is it a lack of customer empathy, is it selfishness, is it trying to be what you perceive others want you to be instead of being "yourself", or is it a combination of all of these and more? I believe that it is just as important to sell yourself as the product you are trying to sell. A customer will pick up if you are trying too hard or are disingenuous in their needs and wants. Keep speaking your mind, Lizelle :)

Comment by Lizelle Landino on November 9, 2011 at 1:04pm: Thanks Craig! I think I am kinda known for speaking my mind :-)

What is missing? Customer empathy? Empathy; the ability to imagine yourself in someone else's position.

There are numerous studies that link empathy to business results. Regain the EDGE in your sales productivity!

I rest my HARD case...for the Soft Skills :-)

Comment by Craig Bunkoske on November 9, 2011 at 10:43am: Love reading your posts, Lizelle. You speak the truth. Your suggestions and information about this business is spot on! Thank you.