It's not necessary for most dealers to have a complete understanding of the art and science surrounding automotive SEO. What is important is realizing that whether you're doing it yourself, working together with a partner vendor, or having the vendor do all the work, your overall search (and social) strategy should be intimately tied in together to make sure you're getting the most out of it.

Click the image above to enlarge. When you do, you'll get a glimpse into the amazing intricacy of the components surrounding a strong SEO strategy. The days of keyword stuffing to get to the top are over. It's now all about quality, resources, and a willingness to put real effort into showing Google and Bing that you're the best option for their customers, the searchers.

If you have any questions about SEO or if you'd like to talk to me about your current SEO strategy, I love helping dealers. jrucker@tkcarsites.com