As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals. 

You won’t be setting yourself up for disappointment. It’s not a lost cause. Here’s why:

1. Obviously the customer needs the service or you wouldn’t have recommended it.
2. It’s your obligation to make every effort to ensure that your customers’ vehicles are safe, reliable, operating to manufacturer’s specifications, achieve maximum fuel economy, are not susceptible to unexpected and costly breakdowns (Granny Rule #2).
3. You’ve already got time and effort invested in this customer and this service so why would you throw away that investment?
4. As for the time concern, these 10 -15 minutes a day should be some of the most valuable minutes of your day.

Follow this simple process described in the blog link below, and for just 10-15 minutes a day, your sales will go up, your customers will value your concerns, and you will further those relationships.

http://markeegroup.com/Blog/PostId/89/service-advisor-tips-for-foll...