Are your customers being served? "It only takes one minute , there are sixty seconds in it, Forced upon me, can't refuse it. Didn't seek it , didn't choose it.But it's up to me to use it, I must suffer if I lose it. Give account if I abuse it .Just a tiny little minute ,But an eternity is in it" . 

  The Key to Outstanding Customer Service is   Make the customer feel important! Just think about when you needed customer service. Didn't it feel good  when  the service was provided  in a quick, timely and efficient friendly matter? It felt so good that you would return to purchase again and again right?  Just remember how you felt , The  Customer Experience completely changed your attitude  and demeanor . So how do you think your customers would feel if you provided a WORLD CLASS Service  EXPERIENCE for them?

It's called meeting and exceding your customer's universal needs.  Think of it this way, Client Satisfaction is the underpinning factor in Customer Service. It's a crucial fact in client retention and loyalty.

Define Exceptional  Customer Service, Before you can decide to achieve this customer sastifaction, an agreement must be made and be trained into your staff at all hotspots.

 

In order to grow your service buisness, you;ll need to convince you customers  not only to come to your dealership to purchsase or lease , but to return to you for all their service needs, and to do that you'll need to provide  consumer friendly pricing,social media, and some good old fashion customer service hospitality. 

 

Social media is a great way to grow sales, but it really shines in the service department, by staying in touch with your customers, offering them special coupons for service, a rewards program for specially discounted  services. You don't need to offer them the moon, but there has to be an "incentive" for them to "friend" you. Modern, savy customers know when they give you their information they are increasing the Value of your marketing,and therefore you need to give them something  in exchange.

Here are a few basic steps every dealer should use:

Call the customer or e mail the customers within 24 hours of their appointment

When your customer arrives , ask high quality questions and thoroughly explain the repair at each and every interval. 

When you return the vehicle to the customer , ask for the next service appointment , to keep them from any and all of your compettion. 

Excellent customer service is not rocket science, It requires  that all your staff be  trained and committed.

Make your dealership      A DESTINATION FOR SERVICE                      

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Comment by Richard Emmons on October 8, 2011 at 12:17pm
Put a smile on your face, all people will do the same.  It always has worked to "smile before you dile" People can feel it on the phone as well.
Comment by Ian Peterson on October 5, 2011 at 10:11pm
The question to ask yourself every day is "if I was going to do business here, how would I expect to be treated.". Then provide your customers with nothing less.
Comment by Jim Kristoff on October 5, 2011 at 1:44pm

Retention through Service is the key!

 

Good blog Aaron!

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