Jim Ziegler Interview

Between Servisell’s Bill Stawski and James Ziegler on September 24, 2019.

The interview starts out with Jim Ziegler introducing himself in his typical “AlphaDawg” (as he’s coined) style, coming in hot and promising an incredible show as always. He goes on to introduce his guest Bill Stawski, an old friend of his, who was previously in the jet-selling business but is now working on a new, innovative dealer service called Servisell.

After Jim links the interview stream to a few different social media platforms and gives a few shout outs to the viewers tuning in, Bill appears on the screen where he’s asked to tell a bit about Servisell. “We’re able to extract live, trans-union credit data on all service customers going into a service drive,” Bill explains. “If a service customer comes in and opens up an RO, we check their VIN and mileage against NADA, get some vehicle values (year make and model), and then we go out to trans-union and get a pre-screen soft pull. So we’ll go out and get their complete auto profile, and then we combine the data, we get the NADA trade value, and we get the credit information and put it all together on one page, and then we present that to the sales staff of the dealership as an opportunity to figure out an upgrade.”   

Jim agrees with many of the points made by Bill and mentions that he was able to try Servisell’s product out himself, and was amazed by a few different things. He states not only was he impressed with the accuracy and how good it is, but he was also very surprised to find out how inexpensive the service is. Jim then lists all of the things that can be seen with the click of a button through Servisell’s system.

Information to be Gained Through Servisell’s Program:

As listed by James Ziegler after evaluating the product.

• All active repair order’s in the service lane
• Click on individual repair order to see:
  • Customer name
  • Credit score- without an inquiry on their credit bureau
  • What cars they have in their household
  • What car they have in service, and if the serial number matches up you can also see:
    • The balance left on their loan
    • Any equity
    • How many remaining payments
    • Is it a lease/purchase?
    • If they are prime suspects to trade

Bill states that Jim has hit the nail on the head with his description of the features that Servisell offers, and then goes on to discuss how there isn’t quite anything else like Servisell out there on the market, despite the various data mining tools available. Jim agrees, stating “This isn’t equity mining! Because this customer didn’t have to buy the car from you, the don’t have to be in your DMS, they don’t have to be in your CRM, if they have a credit bureau and they have a car and that serial number matches up, it will tell you all relevant information in real-time!” Bill excitedly agrees, adding, “For the first time ever, we’re able to combine the miracle of pre-screen with NADA values/data and present that in real-time, in the service lane, for sales to look and see where the upgrade opportunities are.”

Discussing Pricing

Jim and Bill then move on to discussing the incredibly low-price structure of Servisell, listed at only $995 a month per rooftop. Bill explains that the fixed cost of running a technology company isn’t incredibly high, and Servisell is able to pass that benefit onto its users by its pricing. This helps to significantly lower Servisell’s CPA, costing around $100 per customer acquisition compared to the average of $624 as presented by NADA. Bill goes on to further explain that Servisell is even less expensive than it initially appears, due to the fact that it can help cut costs in other areas of the dealership.

“That’s not including all the savings on not having to go to all the auctions for all the trades,” Bill explains. “Usually the auctions savings are around two or three times our cost to run the program.”

Jim asks if Bill could pull up Servisell’s program to run through a few different real-time customer examples.  Listed below are a few of the live RO’s from a dealership that Servisell is already currently serving.

Different Customer Scenarios

In real-time, as viewed through Servisell’s program, demonstrated by Bill Stawski- CAN BE PRINTED INTO A “CHEAT SHEET”

• 2016 Silverado 1500, 71,000 miles, trade is $23,550, no VIN match so paid off vehicle, customers FICO is a 754, 2 auto inquiries in the last 30 days!!
• 818 credit score, with an available revolving credit of $67,000, 2015 Chevy 63,000 miles, trade value $23,100, one owner vehicle, financed only $8,000 of it but now paid off
• 760 credit score, within the city,$30,000 available credit, 2011 Silverado 3500, 50,624 miles, VIN match auto trade line 2, purchased in 2011

Jim also points out the fact that the customer doesn’t necessarily need to be in the service drive to obtain this kind of information, all you need is the customer’s name and address. Bill adds that this is all completely ethical and legal for dealers to do, and is similar to credit card companies sending out “pre-approved” credit card offers that never show up on your credit bureau- it’s a completely soft pull without negative impacts or implications.  

A few other key points come up as Bill and Jim run through the different customer scenario’s seen at one of Servisell’s current dealerships. Jim points out that the important equity information about the vehicle in the service lane can ALSO be seen for all of the other vehicles registered to that same household. Bill laughs and agrees, adding that one of his favorite things to do is find customers just a few towns over with only a few payments remaining on their lease.

This excited a few live viewers, who request a connection with Bill. Bill states that he is able to live demo this service lane experience as he is doing for Jim for any who are interested, and they need simply contact him at 801-920-2014.

Another key point addressed is the difference between AutoAlert and Servisell, which Bill explains as mainly being due to the fact that Servisell doesn’t require the customer to previously be in a dealer’s CRM or DMS, a pretty major difference!

This key point, along with the fact that the data is presented to the dealer in real-time, while the customer is most likely still in the dealership and can be approached before they leave with the trade vehicle, puts Servisell well ahead of the competition. Strike while the iron is hot and before the customer pays their service invoice.

Conclusion

Talks of Servisell as an excellent desking tool, discussions of bringing better data into your BDC, and explanations of Jim’s financial involvement and personal belief in the company finish out the interview exchange between Jim and Bill.

Servisell is an innovative, technology-based, and sales-oriented new service that can increase the profitability of your dealership in numerous ways. By being more consciously aware of the different customer scenarios being brought into your service lane, sales opportunities become more obvious, and upgrades happen more frequently. This process will also help to bring in more trade vehicles and can be catered to look specifically for the profit-generating vehicle your dealership desires. Add this to the fact that you now have reduced your need to attend auctions and pay all the associated costs, and Servisell becomes a no brainer.

To get started with Servisell, reach out to us at any of the contact information provided on the bottom right-hand corner of this page, or reach out to Bill Stawski directly at 801-920-2104.