ActivEngage has found the number one cause of automotive live chat failure is the misconception that simply adding a chat application to a dealership website will produce results.  Last week we released a new ebook to help auto dealers learn how to use automotive live chat correctly and generate more high quality leads than ever before.

The ebook, which outlines the evolution of chat technology as a communication channel and sales engagement tool, presents the seven most common reasons live chat fails for auto dealers.  Additionally, the ebook highlights how smart auto dealers avoid the common pitfalls and use automotive live chat to take their websites to the next level of lead generation.

Seven Reasons Live Chat Fails arms dealers with the knowledge to plan, implement and manage a chat strategy that effectively doubles the volume of leads generated from their dealership websites.

In this powerful 11 page guide, you will learn:

• How to use live chat to create dynamic conversations on your website and stand out from your competitors.
• How to make chat a successful lead generation tool for your dealership.
• Why all invitations to chat are not the same and how some might even reduce your conversion rate.

There is no doubt information presented in this ebook might prompt you to rethink your chat strategy and digital marketing mix.  Do you have the resources to manage your own automotive live chat? Does your chat service come with real-time business intelligent reporting to target prospective customers? Do you or your chat provider have years of chat experience as well as a deep understanding of automotive retail sales?

There is plenty of food for thought here. To start engaging the thousands of visitors who abandon your website each month, grab your free copy of the ebook today!

Which reason surprised you the most? Let us know in a comment below.