Shetterly's 3 Laws of . . . Online Video

1) Keep It Short. People don't watch commercials, they Watch Shows and Put Up With Commercials. And the Internet did NOT improve their patience!

2) Make It Fun to Watch and Share. Entertainment is the largest video audience, NOT education--so tell a great story, show your product, and leave the detailed info for a store visit. And remember: If your video makes them smile, they'll share it.

3) Include Calls to Action and SEO. Tell your viewers to come buy something and how and why! And remind them to share your video--and don't forget to tag the video with your website URL, keywords, etc. so that you get the full value of online video SEO.

Copyright 2011 Keith Shetterly
keithshetterly@gmail.com
www.ShetterlysLaws.com
www.KeithShetterly.com
www.twitter.com/keithshetterly
www.fullofshetterly.com

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Comment by Keith Shetterly on June 27, 2011 at 10:31am: Joseph, do you mean they have bad audio? Or maybe should use music or some better audio mix? I've listened to quite a few videos from dealers, and I've yet to see a silent one. Thanks!

Comment by Joseph Little on June 27, 2011 at 10:15am: I think another aspect that is missing when I watch dealership videos is audio.

Comment by Keith Shetterly on June 25, 2011 at 9:43am: Thanks Terry. I try to get these laws down to 3 just to keep it simple--it's surprised me how much of what we do can be framed this way and still be effective. At least I think so! :)