According to a recent Credit Suisse report, Smartphone sales are expected to reach the 1 billion mark in 2014! An estimated 472 million smartphones were sold globally last year, accounting for 31% of all mobile devices sold.
(You can read the study here if you're interested: http://reut.rs/IlSEMU).
A lot of the demand is driven by China and the cheaper smartphones now flooding the mobile market. Global sales of smartphones will top 1 billion units in 2014, according to one analyst’s estimate.
As more and more people embrace smartphone technology to compare products and search for deals, marketers and business owners are adapting accordingly. So what is your dealership doing to market to mobile users? Do you have a mobile friendly website? Offer smartphone marketing campaigns? Do you find that mobile marketing is giving your business an edge? Share your thoughts below.