Proactive Dealer Solutions works with large and small dealership groups all over the world. We get asked all the time when we work with BDC Manager and Internet Managers what we recommend for dealerships.

Social Media is the biggest opportunity, or challenge facing your business today.

The first step is to get a sense, what we like to call a Social Media Health check or benchmark for your dealership.

There is no point in putting together a Social Media Strategy for your business if you don't know were you are right now.

The next step is to make sure you own your Social Media real estate first. If you think domain names are important, do you own your Social Media domains right now?

Finally you need to put a plan together on how you will develop, implement and generate the content and interaction needed to build, maintain and convert a Social Media customer base.

Long term of course you want to turn these "Social Media" customers into customers and referral sources for you store.

The biggest mistake dealers make is they think "Social Media" is just free advertising and they just sell, sell, sell online.

Social media is about communication with your customers and potential customers and caring about them. No one will buy from you before you build a relationship.

Build the relationship first, develop and produce great content, and if you need help call Proactive Dealer Solutions at: 1 877 452 2753