Here's the second in an ongoing series of weekly social media tips:

Social Media Tip #102~ Be Real.

Your Facebook fans have 'liked' your page voluntarily - and they can just as voluntarily 'unlike' your page if you do not maintain a positive, interesting, engaging presence. One very simple yet effective way of retaining fans is to just be yourself.
Here's how: ask yourself, 'What would I like to read about, look at, get involved in, if I were a fan viewing my page?' Then design your content accordingly.
For example: if you have some fun photos of your office, employees, or recent events, post them. If you find or create a video that's relevant to what you do, share it. Show fans that you want to be open and genuine with them, and they will stick around to learn more. Creating a page just to advertise your products won't cut it.
Let your viewers see the 'real you - you'll be glad you did!