Start Texting Your Customers!

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand.

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.

Pretty cool, huh?

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Comment by steven chessin on November 8, 2016 at 3:29pm: I like how you blur and erase the difference between automated mass marketing vs tele-marketing / sales calls to a few one-by-one. Dealers seem to be hard-rooted in the past 1-on-1 as a "marketing" strategy. "Pounding the Phones" is so 1950's - it was created to give salesmen something productive to do during slow periods.