Over the years I've seen so many friends start a new project, then do it half-assed and bail on it, only to say "that just didn't work for us".

Sometimes the products they bought were crap, but sometimes, (many times), they didn't really commit. 

This is why I was so pleased to see the good folks at Don Seelye Ford Kia in Kalamazoo going BALLS OUT WITH THEIR SMS CAMPAIGN! 

They have their info on their online overlays on Cars.com, Autotrader & their Website but that's not where it ends.

They also have coming soon images with their SMS Call to Action and they even have a gigantic image in their home page slider with a call to action for consumers.

PLUS - They have it on their Facebook & Twitter Timeline Photos! (See all attached images)

It's time we stop doing things half-assed and expecting 100% results. If you're going to do an ad campaign, commit to it fully with the expectation that it will bring success and chances are...it will!

Kudos to the gang at Seelye www.yeswecanfordkia.com

If you want to start a kick ass lead generation campaign using the #1 way that people communicate visit www.konig.co