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Comment by Brian Pasch on March 4, 2011 at 7:06am

Thanks Manny for mentioning the Automotive Marketing Boot Camp and the speakers that are scheduled to speak.  It's very exciting to see the workshops and curriculum lineup as it has.  This year we have an expanded program that has workshops for everyone in the dealership.  There are also beginner and advanced courses so everyone will be served properly.

 

This year I will be doing a special workshop for Fixed Operations Marketing which normally gets placed on the back burner over sales of new and used cars.  I'll be showing attendees how they can compete with national independent service chains and attract more customers into the dealership.

 

In a second workshop I will be showing dealers the latest search engine optimization strategies and how to get their Google Places listing at the top of business listings.  With all the confusion surrounding the recent JC Penny TOS violations, I'll also give dealers a clear understanding of good content publishing and link building strategies.

 

See you in Orlando at the 2nd Annual Automotive Marketing Boot Camp!