If you thought reviews were important before, be ready. The importance just become exponentially higher.

Google's recent changes of integrating and highlighting reviews into their organic listings is making many of the most high-volume local searches a draw for people to click through to see what others are saying about dealers. Most dealers are starting to focus on DealerRater and other review sites, but some are taking it down the wrong path.

This video shows why diversity is important in reviews and offers ways for dealers to help themselves become more diverse, With a list of the 12 known automotive Google-Review-Approved sites as well as a template that dealers can use to get more reviews, it's a short video with a lot of bang behind it.

This is Step 2 of 7 in the series about Google Places and Reviews for car dealers. If you haven't seen Step 1, you can find it here. Step 3 will be released tomorrow.