So this was my topic for a recent roundtable discussion I moderated at an event hosted by David Kain and Steve Stauning. (side note: I will say without a doubt if you get the chance to attend one of these events GO!! These guys are good, real good and they do a great event.) As far as the topic goes it was a really good discussion with a good group of Internet Managers and Directors and a few things came to light for everyone....process, utilization and CRM capabilities are still all over the map.I am looking for some feedback, the following were ideas that came from the discussion on the subject and I am curious if the group has more..What should my CRM do to show value to the user to up utilization?.Looking forward to hearing from you!
Schedule out your day of all who need to be contacted., when and how…
Never forget a birthday/ anniversary again…
Complete redundant tasks like some emails and phone calls…
Notify you how many vehicles are missing descriptions/ photos/ videos
Keep your customer with choices of similar vehicles and rebate changes
Remind you when your customers are coming into the
dealership…Sales/ Service visits..
Notify you and your customers of important events… Inventory changes including price.
Wanted cars coming into inventory;
Help out with SEO through the inventory to lessen admin load of Web Sites
Complete redundant tasks like some emails and phone calls for you…
Be a little reminder…this CUSTOMER IS VALUABLE…. Give him what he
wants… reminders
Free you up to be available anywhere when needed..
Tee up calls to Service customers on desired basis
Offer ideas for Marketing to Database and execute campaigns
Run and deliver reports to management or yourself when needed automatically
Quickly calculate the Right Vehicle based on customer needs and offer many scenarios with payment and price.
Dynamically change vehicle comments automatically to keep descriptions fresh...
Know when a customer changes processes (i.e trades in a vehicle and gets a new one starts new contact process)
If I change the price on a vehicle an email gets sent out to everyone interested in that vehicle

































automatically