The difference between a good dealership and a great one

I just worked with a dealer that really gets it ! He understands that there are more customers outside the dealership ready to buy, than will ever be there during their biggest sale. He is going after them, instead of waiting for them to come to his dealership!                           

 Within two days he had his sales reps in several businesses Prospecting. One sales rep is having his picture on 6000 pizza boxes every week for the next several weeks. The difference is the owner is helping the sales reps get it done and believes in prospecting. It is now a requirement to have prospecting tools that are guaranteed to bring customers in the dealership. Some dealers say I'am not spending money on prospecting tools. I spend enough on advertising. This dealer said I will help them to get started and they can get there own later.This dealer got more done in a week than most dealers do in three months. The difference is he believes in it. We did a conference call with him yesterday and an article will be in AutoSuccess Magazine in the near future. Do you think this Dealer thinks different then most other dealers? Why?

 Thank you.