I sell cars and it is very important to come to work with a positive attitude. Times seem to be tough right now. Stores are low on inventory and customers are few and far between. It is time to turn these negatives into positives. I wanted to give a perspective from the sales floor.

Customers and their methods of shopping seem to be evolving so much faster then the local dealership. The product is out there the marketing is in place yet people are not flying into the dealership. When they do come in are we ready to make the best of it? I read the blogs. I hear the pitches. I even made my own page on facebook. I looked at my friends list the other day and noticed that most of them are other people in the business like me.

I am on the sales floor everyday. I see the customers and talk to them. Many of them are looking for one thing. That one thing is a salesperson. If you work at a dealer look at your top guy. He has a following and referrals. His customers are using the service department. The top guy is known around town people want to deal with him because their friends and family do. Does your store have that guy? Do these guys still exist?

My dealership is lucky we have quite a few guys who have been in the business and same store for more then ten years. They have followings and the store has a good pay plan. I see my store and others trying different ways to get customers in the door. In the end the salesman is the face of your dealership and the manufacturer. All the time money and effort is out the window if the customer can't find a salesperson. You would think dealerships would be eager to provide one.

How about taking one of your guys and creating a brand out of him? The competition has the same product at the same price. What separates you from everyone else? Maybe you have the top guy in the County or even the state. The store down the street does not. As a salesman I try to do this myself. I work hard to get my name out there. I go to many different car shows. I have entered cars from my dealership. The guys who go to the different shows all know me now and guess who they come to see? This is one of many examples of prospecting that I do.

My name is in front of my sold customers once every quarter. I can't wait for the dealership to do it because I like my house and my four kids like to eat. These are tough times for sure. This is when the top guy always shines. For the customer buying a car is an exciting event. I want to celebrate it with them. It is a privilege to be involved in such an important event that effect peoples lives daily. I see the value in a good salesperson and so should the dealerships because the stock is rising for the good sales pros out there!

Top sales reps grow sales, cut costs,bring better CSI. Their customers use your service! Does your store have top sales people?

I am a car guy. Am I yours?