Google doesn't always get things right the first time but eventually they do listen to their user community.

One of those "Amen!" moments came recently when Google decided to allow multiple users to share Google Webmaster Tools data for a single website.

This is a BIG opportunity for car dealers who often have been told by their web hosting company that Webmaster Tools Data was off limits to their staff. It was like Webmaster Tools data was the forbidden fruit.

This data can be a GOLDMINE for dealers and I find the data provided by Webmaster Tools a mandatory element of any comprehensive digital marketing strategy.

Being refused access to this data was common in the past since once a Webmaster Tools account was created, it could only be accessed by the company who setup the account. This is most cases was the dealer's website provider and their Google approved email address. 

Today, dealers can call their website hosts and ask for their own Google account to be added to the site configuration so they can see ALL the valuable data Webmaster Tools provides.

Action Item: Call your website host TODAY and have your gmail account added to your Webmaster Tools profile!

It's Easy To Add Multiple Users to Webmaster Tools

From the images below, you can see that your website hosting company can easily click on the "Manage" link and select "Add or remove owners" to any website that is setup in their Webmaster tools account.

In this screen shot you can see that we have many websites in our account, so we just click on a "Manage" link and a menu pops up which now we can add their email account to share data.

Once you click on "Add or Remove Owners" you can add any number of Google email accounts that can see the Webmaster Tools data.

Once this is completed, it will show you the list of verified owners. Your dealership's email address will now be a valid user to see your Webmaster Tools data.

Why Review Webmaster Tools Data?

Dealers need to understand how their websites are performing based on Google search data. Webmaster Tools provides the most accurate data on links, traffic, and top performing keywords for your website.

Webmaster tools will also show important diagnostic data for your website's performance. Don't miss this opportunity to get another viewpoint and data source for your website.

If you need help understanding your Webmaster Tools data, drop me an email to: brian@pcgdigitalmarketing.com and we can setup a call to review the data.