Making the decision to add live chat to your dealership website can be challenging, deciding to use a hosted service with outside operators can make it even bigger – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...

This fun cartoon above from CarChat24's Facebook Page about the benefits of hosted live chat service, rather than just live chat software on your dealership website to help increase car sales leads and sell more vehicles during this busy holiday season.

The answer is simple. Assuming you see the value in using chat as a lead source or just to protect your CSI, your staff will be more distracted during the next nine weeks. Here are just a few of the distractions they (and you) face:

• Holiday shopping
• Key NFL football games
• NCAA bowl games
• Business and family parties
• Christmas
• New Year Celebrations
• NFL playoffs
• Super Bowl

More importantly, this is generally the busiest time of year to sell cars for most dealers, and you want your staff focused on selling in the showroom or setting appointments in the BDC. You don't want to wonder if you are missing key sale opportunities because your staff is tied up, or because a prospect out of town on business has a question at 1 am and doesn't want to fill out a form. At CarChat24, we strongly recommend at least a backup option so you can maximize this precious selling season.

Hosted (and backup) dealer website live chat options let you capitalize on all the selling opportunities in your showroom AS WELL AS take advantage of the growing trend toward doing business via live chat. Talk your chat provider so you are prepared for this holiday season.

Tom LaPointe CarChat24 Marketing Consultant

www.carchat24.com/ 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Managed Chat, Backup Chat Support, and chat software options 727-638-0195

A U.S. Marine Corps veteran, Tom has an MBA in Marketing and is an automotive writer and author with nearly 20 years experience in virtually every aspect of the retail auto industry. He has been involved with the internet from the beginning, building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to BDC / internet sales and viral marketing.