In recent years, while AI has empowered dealers and lenders to enhance their businesses, it has also provided fraudsters with sophisticated tools to perpetrate financial fraud.  

One of the most concerning developments is the use of generative AI techniques, including deepfakes, to create counterfeit documents. Deepfakes, short for "deep learning fakes," enable fraudsters to convincingly manipulate images and texts of key loan documents, making detection increasingly difficult and posing a significant threat to individuals, dealers, and lenders alike. 

Surge in AI-Driven Fraud Schemes 

In November 2024, the U.S. Department of the Treasury’s Financial Crimes Enforcement Network (FinCEN) issued a report highlighting the rise of fraud schemes involving generative AI tools. The report noted that beginning in 2023 and continuing into 2024, there has been an increase in suspicious activity reported by financial institutions, describing the suspected use of deepfake media in fraud schemes targeting their institutions and customers. Fraudsters have used generative AI to falsify identity documents, passports, photographs, and videos to circumvent know-your-customer (KYC) requirements and verification checks. 

Deepfakes Skirting Traditional Fraud Tools 

Deepfake fraud incidents are growing at a worrying rate.  Security.org reports that deepfake fraud increased tenfold between 2022 and 2023¹, and a recent industry article found that 50% of businesses reported experiencing deepfake fraud in the previous year². 

The emergence of deepfakes is unsurprising given the capabilities of generative AI tools. These tools enable fraudsters to create highly realistic loan documents in less time, with less money, and using fewer resources. 

For example, a fraudster can subtly alter a photograph on a driver's license, replacing the image of one person with another. Even more concerning is the ability to manipulate the text itself, changing dates of birth, addresses, or other crucial information without leaving obvious traces of tampering. 

Unlike traditional methods of counterfeiting, which often leave telltale signs of alteration, deepfakes can be remarkably seamless. The manipulation involves altering the image, called "inpainting," which leaves the surrounding document untouched. This means that the overall appearance of the identification document, including holograms, microprinting, and other security features, can remain intact, making it appear genuine at first glance. A visual inspection might fail to detect the subtle facial changes or text alterations, allowing fraudulent individuals to slip through the cracks. 

The Challenge of Detecting Deepfake Fraud 

To combat these new fraud risks, dealers and lenders cannot rely solely on traditional methods of ID verification. The challenge lies in detecting these sophisticated forgeries. Traditional methods are no longer sufficient; lenders need tools that can evaluate documents in context, analyze metadata, and cross-reference information. For example, assessing the logical consistency of information in a loan package, such as whether a provided paystub deposit also appears on a bank statement, can help identify inconsistencies. 

Leveraging Consortium Data for Robust Fraud Prevention 

One of the most powerful tools against deepfakes is consortium data. Fraudsters lack the insight to know how the data they are using has already interacted with the world and the data residue it has left behind. By reviewing  unique keys and patterns in transaction line items, document headers and footers, and visual content like logos and fonts, dealers and lenders can ensure that submitted documents are truly unique and valid when compared to a consortium of millions of documents. This approach provides a robust defense against deepfake fraud by leveraging the collective knowledge and data of multiple institutions. 

Further Insights into AI-Driven Fraud Solutions 

As the threat of deepfakes continues to grow, it is essential for dealers and financial institutions to stay ahead of fraudsters by adopting advanced AI-driven fraud detection solutions. These solutions should be capable of analyzing documents in context, assessing metadata, and cross-referencing information to identify inconsistencies. Additionally, leveraging consortium data can provide a powerful defense against deepfake fraud by ensuring the uniqueness of document keys. 

The rise of deepfakes represents a new era of financial fraud that poses significant challenges to individuals and lenders alike. By adopting advanced AI-driven fraud detection solutions and leveraging consortium data, financial institutions can enhance their ability to detect and prevent deepfake fraud, safeguarding their operations and protecting their customers. 

About The Author – Tom Oscherwitz is Informed’s General Counsel. He has over 25 years of experience as a senior government regulator (CFPB, U.S. Senate) and as a fintech legal executive working at the intersection of consumer data, analytics, and regulatory policy. For more visit www.informediq.com.  

1: https://www.security.org/resources/deepfake-statistics/  

2: https://regulaforensics.com/resources/deepfake-trends-2024-report/