The Psychology Behind the Love of Infographics

There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions.

In this very simple infographic from Hubshout, they explore the reasons that people like infographics, the types of infographics that people prefer, and give us hints about the direction of the infographic history.

Psychology of Infographics

1 member likes this

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by Jason Mickelson on November 20, 2013 at 7:19pm: Fantastic post! Text may communicate more complete thoughts, but it requires more time to develop. Visuals/Infographics relate at warp-speed compared to text. We have found in our research at Auto iLead that excellent images in emails have a significant impact on response rates from prospects. Images help with the education process and build value quickly by adding substance without taking additional time to comprehend. Thus, more information to relate drives up engagement.

Here is one of my favorites from www.123RF.com. Match this picture with text regarding you waiting by the phone and BOOM!