The Top 10 Lies Customers Tell

Buyers and the lies they tell: Buyers are not all liars. In fact, most will be straight up with you but often times we back them into corners and make it to where it will be easier for them if they lie (not that we condone that behavior, but it helps us understand them a little better). Also, I think some customers believe it's okay to lie to us because we are salespeople so we MUST lie all the time. Therefore they can lie to us. Having said all that here are the...

Top 10 Lies Customers Tell (and our cynical thoughts):

10- I don't know how THAT got on my credit, I've never even rented an "adult" movie let alone not return one

(yeah, right Jethro- you found the only copy of "To Kill a Mockingbird" at XXX Video Emporium)

9- I don't need my wife involved in the purchase

(please, she's the reason you're wearing pastel colors, you can't make a trip to the rest room without her direction)

8- The dealership down the road offered the same car to me for thousands less

(and you didn't buy it because?)

7- I'm getting a large financial settlement and will buy whatever I want

(what a coincidence, the son of the deposed King of Nigeria is giving me $6.7 million soon)

6- My trade's never been in an accident and I've kept up on all the maintenance

(so it came from the factory with bondo? and what about the quick-lube reminder that's 42,000 miles past due?)

5- I'm a friend of the (dealership's) owner

(I'm sure you two go golfing in your Chevy Luv 'cuz the bed will hold one full set of clubs)

4- My credit is flawless

(if by flawless you mean consistent you're right: zero (paid) fifteen (delinquent) and zero (past delinquent)

3- This is the first place I've stopped

(oh you got those cards from other salespeople on your dash PRIOR to going to any dealerships, huh- is mine in there too?)

2- I need to speak with my financial adviser

(did you consult with him or her before you bought that Pontiac Aztek? that's seems to have worked out well for you)

1- I'm just looking, I'm not buying today

(*our favorite lie: oh yes you are, because for the first time today you have met a SALESperson)

Honorable mention to: I'll be back (too obvious but could probably do the top 10 reasons customers say they need to leave but they'll be back)

Good selling folks

-Brad

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Comment by Pete Grimm on August 9, 2011 at 1:04pm: Funny! The basis of all great comedy is a hard kernel of truth. Everybody lies.

Teach your salespeople to accept that most untruths prospects tell are "social lies," told to spare their feelings. They need to know when a customer emphasizes "not today," it might mean,"I don't like you," and a turn to a manger might be needed to get the sale back on track. "I'm just not seeing anything I like," might mean, "why are you showing me stuff that's way out of my price range." A re-qualification might be in order. Instead of creating cynicism by focusing on the FACT that prospects lie, we need to teach salespeople about all the social lies prospects tell, often to spare the salesperson's feelings, and how to get a sale back on track when they occur.

Comment by NANCY SIMMONS on August 8, 2011 at 8:47pm: Love them all Brad!

We could add so many... In F&I, I heard....

My ex-wife ruined my credit.

I don't need a service contract because my brother-in-law is an auto mechanic.

I am in the McDonald's Management Mentoring Program...(Letterhead made from a McD's napkin to prove it.)

My attorney advised me to file personal bankruptcy because it is every American's privilege.

I DO make 50K delivering newspapers...I really do!

I own my home...well I am renting it to own...well, I am actually moving in to 123 Main Street next week.

I am purchasing this 2011 red Corvette for my grandmother, who is too ill to come in, but I will be happy to bring her the paperwork to have her sign it!

Comment by MANNY LUNA on August 8, 2011 at 7:07pm: FUNNY!!!

2- I need to speak with my financial adviser

(did you consult with him or her before you bought that Pontiac Aztek? that's seems to have worked out well for you)

Comment by Vincent T Dellatore on August 8, 2011 at 6:58pm: Funny but true,,,