PCG Consulting, Inc. announced the recipients of the 2012 Spotlight Awards following the 2012 NADA Convention in Las Vegas. The Spotlight Awards recognize the five best products at the Convention that fill important needs for car dealers.

The following companies/products were recognized with a Spotlight Award for excellence in innovation:

Best of Show

• Dealer.com - Display Advertising Platform

Spotlight Awards

• Dominion Dealer Solutions - Be Back Mobile App
• ADP/Cobalt - Flex Website Technology
• Phone Ninjas - PSI Coaching System
• AutoAccelerator - Mobile CRM for iPad/iPhone

In addition to receiving a 2012 Spotlight Award, Dealer.com was also given the Best of Show Award for their Display Advertising Platform. According to Brian Pasch of PCG Consulting, this new platform “will revolutionize paid search marketing for car dealers.”

The 2012 NADA Convention set new records this year with 23,000 in attendance and more than 1,000 exhibitor booths. “The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater,” says Brian Pasch.

The Spotlight Awards are chosen by the PCG Consulting team comprised of automotive marketing and technology veterans who have come together to provide vendor neutral recommendations to car dealers. The team looks for products and services that best serve the automotive community based on a variety of criteria including technology, ease of use, capabilities and more.

Award winners receive an engraved crystal trophy to commemorate their outstanding accomplishments.  You can visit the award winner websites using the links below:

• www.dealer.com
• www.drivedominion.com
• www.cobalt.com
• www.phoneninjas.com
• www.autoacceleratorcrm.com

About PCG Consulting, Inc

PCG Consulting Inc. was formed to help dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations. The consulting team is comprised of automotive industry experts who will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits.

Dealers looking for a comprehensive review of their business processes, marketing budgets and strategies for 2012 should contact Kristen Chiarello at 732-450-8200 or via email at kristen.chiarello@pcgmailer.com.