In this digital era, there is no doubt that brands are substituting conventional marketing methods and gradually investing more funds in more effective social media marketing. Today, social media has become an integral part of your existence. You could now see advertisements on your newsfeed without even noticing them. Unlike newspaper or television, there is no scope for changing the page or flipping the channel, you know that the advertisements on the social media channels are just inescapable. Because of the high degree of global penetration today, social media marketing is generating a tremendous amount of ROI.

There are a number of social networking sites and Instagram is supposed to be the most popular among them with ever-increasing followers. With over 800 million monthly active users, Instagram is today the leading social media platform for promoting, building, and marketing a brand. Even though Facebook has a greater number of users as compared to Instagram today, it is the Instagram which is regarded as the best in terms of target market penetration, ease of use, and engagement. Instagram is certainly reigning supreme.

Much Intense Target Market Penetration

In terms of shopping, young people both men and women seem to be pretty impulsive buyers. As such it is quite easy to convince them and influence their shopping decisions and choices.  As per statistics as much as 60 percent of the Internet users who are between the ages of 18 and 29, are known to have their own Instagram account.

Today there is a tremendous amount of money in the hands of the youth and they are more than willing to spend provided you are able to convince them. The secret is that they are easily convinced thanks to Instagram. Instagram is a wonderful public platform for posting a stunning high-resolution image or a captivating short video of your specific product and drive more and more traffic to your website. Moreover, women comprise about 70 percent of Instagram users and we all know that they are not only impulsive buyers but even compulsive shoppers. They just love to shop. You may use the professional services of stormlikes.com for boosting more traffic to your site and get more followers.

Enhanced Content Display

Instagram is that effective platform that lets you create your brand image successfully with the use of captivating images and interesting videos in a really more effective manner as compared to Twitter or Facebook or for that matter, any other social networking site. Facebook may allow you to upload pictures and videos too. Then why is Instagram regarded as a better platform? Instagram is amazing because of its User Interface. Instagram is chiefly accessed via its official app by over 800 million monthly active users globally. They are able to see just videos and pictures. The User Interface is totally clutter-free. Hence, a social media marketer would be enjoying an enhanced customer engagement.

Instagram Users Are Not Only Active but Also, They Devote a Plenty of Time Here

This is the attribute that makes Instagram the shining star among the rest of the social media network. A study had demonstrated that Instagram users are actually fifty-eight times more likely to share a photo or comment in comparison to the Facebook users. Instagram promises the ultimate degree of consumer engagement. Moreover, the users of Instagram love to spend a lot of time on this social media platform.

Conclusion

Instagram has stringent rules and it has a strict policy about fake accounts. Every brand name must get a verified sign for people to identify their favorite brands. Today, it is mandatory to maintain a presence on practically all social networking sites but only with Instagram, you could phenomenally boost your social media marketing plans for the year 2018.