Treat this business like your own… because it is! Your desk is the front door to a business that works for its customers. Those customers - they’re yours. 

Yes, you work in a store with a manager and an owner. But it’s your name on the line here. It’s you who people will want to tell their friends about. They don’t say, “Go to this dealership. It’s full of honest car salespeople.” They say, “Go see who takes great care of us every time!”

I invite you to watch this week’s video, listen to what the best in the business has to say, and take a page from Ali Reda’s book.

So, how do you maximize the possibilities of your business?

• Start here. Of course, you’ll want to begin with our core values at Auto Training Academy. Click here to get good at being you so you can really love and care for other people. When you do that, life will be simple. 

• Be Consistent. Open your doors at the same time every day. When you open up, you should be ready for the day and happy to serve people. If your manager is looking for people to take the day off in the morning meeting, don’t raise your hand. Keep your business open!

• Communication. Listen well, my friends. Be present and respectful. Hear them, listen to their story, solve their problems, and connect! How do you bring your words to life? Use your own vocabulary. Speak from your heart. Tell the truth. You are a natural, intuitive communicator.

Don’t you love people? 

Don’t you want to be their go-to-guy? 

Doesn’t it feel amazing to be a trusted advisor and friend? 

All you have to do is take care of them, and your intention will shine through. In the comments below, share with us a story of someone you know who will always come to you with any of their automotive questions or needs. What did you do for them? How did it feel to let your heart guide that sale?