Top Ten Reasons to Utilize Social Media as a Marketing Tool

Social Media is not kids play any longer. Social Networking has found a home outside of the college dorm and into main stream capitalism. More and more businesses globally are adopting Social Media Marketing Plans. Social Media is one of the newest tools available to the global economy, but how does it affect your business? Why should you invest some of your marketing resources in the direction of Social Media? The benefits of engaging in a Social Media Marketing strategy are:

1. The ability to reach out to new, existing and past customers in a personalized and friendly format. The Social Media audience has grown in excess of 500 million users.

2. Brand visibility to an enormous audience that crosses over several demographics.

3. Ability to target market without the use of a focus group.

4. Increased visibility and real time access to products and services for your consumers.

5. Real time and highly qualified lead generation in real time.

6. Increased value of SEO/SEM strategies to maximize your leverage in web based search engines.

7. Real time experiences with consumers allowing for personalized relationships to foster into life long business.

8. Frequency for delivering effective promotions is unlimited.

9. Statistical ROI tools take the work out of guessing which campaigns are the most valuable.

10. Significant return on your advertising investments since Social Marketing is highly cost effective.

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Comment by Stephanie Young on July 1, 2011 at 11:58am: AJ, I prefer the term "detective"....lol

Comment by A. J. Maida on July 1, 2011 at 11:15am: Stalker.....

Comment by Stephanie Young on July 1, 2011 at 8:59am: I am sure I will be using "rocket surgery" and "it is where the people are" a year from now...even if where the people are is a new location...lol. It is my job to know what the people are up to. (smile)

Comment by A. J. Maida on June 30, 2011 at 3:49pm: Yes but will you still be using it a year from now!!!!!!

Comment by Stephanie Young on June 30, 2011 at 2:54pm: AJ, thank you for breaking it down for me. LOL I love it. I think I might have to use that along with "its not rocket surgery."

Comment by A. J. Maida on June 30, 2011 at 2:30pm: There it is all summed up in 10 easy points...If 10 is too much then what Stephanie's saying is IT WHERE THE PEOPLE ARE!!!

Comment by Stephanie Young on June 1, 2011 at 2:24pm: @Julie: What? You thought I was goofing off? LOL I am glad to be working with a team who can see this vision and supports the goal.

Comment by Julie Heilman on June 1, 2011 at 1:44pm: So this is why every time I come by your office you are on twitter, facebook, dealerelite or some other networking site? LOL Who knew it would come to using these platforms for business purposes. So glad we have you to keep the ball rolling. Thanks for all you do.

Comment by Stephanie Young on May 9, 2011 at 9:20am: @BC: You never what to be called late for dinner...smile. I am still so surprised at the number of people not taking advantage of the social media opportunity.