Let me be perfectly clear. I am a vendor and I want to sell you our services. That being said, as a former Salesmanager and BDC manager for a large volume group in the Midwest, I was constantly looking for resources that produced tangible results. The one constant was the telephone, if it was ringing, we were doing business. That hasn't changed in the past century and it won't change in the forseeable future.

So if you had your preference of 100  e-mail leads or 100 telephone calls on vehicles you have on the ground. What percentage of those leads would you want to be phone calls? You're absolutely right, 100%. Selling through human contact allows us to take the temperature of the potential buyer and cater specifically to those needs/wants. Great salespeople take that prospect and sell the dealership, the inventory and give the prospect a reason to become lot traffic. But the phone has to ring.

Part of my job allows me to be in dealerships every week and I know that right now in alot of stores lot traffic is low, the cost of sale is high and the results are also low. I understand that the one place most dealers need help right now is effective advertising. Over the years, dealers have kept buying the same services over and over again with fewer and fewer results. Radio ads, TV ads, mailers, just to name a few aren't giving us the biggest bang for the buck. They just don't give us the ability to actually increase lot traffic but my company SMA Alliance / US Autoplex can and will show you a more effective way that works. We make your phones ring and based on your inventory, that can be 400-800 prospects per month calling on inventory you have on the ground.

In this improving economy, it is essential you plant the seeds of success now. Planning to build your inventories for that Jan/Feb/Mar sales crush that happens every year at tax refund time, DO IT NOW! Hoping to improve your E-commerce presence, DO IT NOW! Signing up a traffic generating company not a lead provider, DO IT NOW!  SMA Alliance/US Autoplex will deliver traffic to your phones, your website and your lot.

Find out how cost effective the best traffic generating programs can be by contacting me at john_cook@smaalliance.com

"Let's get the phones Ringing"