Come to find out after 45 days of trial and erra! Wow what a 45 days. I can see that dealership sales training and the BDC department can work hand in hand and be effective. The reason is because everyone can use phone training. Today the custormers use the intenet 7 to 18 hours before they decide to go to the dealership. So with good phone skills a salesman is able to schedule an appointment ( By Creating Excitment and Creating Urgency) for the customer to come into the dealership.
There is a process to making appointments, especially appointments that show. The BDC is not a new process but a true BDC that is effective is. Like I said, its a process and it needs to start with phone training but effective phone training. The rest will follow after that. After 30 years in the car business. I have a new found passion for the car business and it is thru the BDC and the phone. Since I am the trainer for our Auto Group my training topics now and currently will be in phone training. From guides (Scripts) to follow and prospecting... the phone is used for everything. I see a need for phone training and a phone process. The customer uses the phone after the internet Just make sure you have an effective process for your phones. If you don't, listen to some of your calls that your salesmen are taking and see if they handle the call properly. I will be willing to be that they customers are leading the salesmen around and the sales people are not opening up the inventory to the caller.
Inspect what you expect but expect good phone skills. I ask you, what's your salesmans phone skills?
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