TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?
Jim Ziegler asks...
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these people access to your data that is used against you?
Who owns these companies and what might be their ulterior motive? Sometimes I ask questions to which I already know the answer.
Am I wrong?
What do you think... JIM
Jim Ziegler's Guidance and Recommended Action Plan:
Ten Areas We Need to Concentrate on to Bring This Monster to It's Knees...
- Government investigation of ALL Data Aggregators taking consumer information from dealers' DMS. Sadly enough, dealers who do business with TrueCar are exposed to liability charges. Cut off all access to unecessary data, no matter who takes it from the dealers DMS and make it illegal to "resell identifiable consumer data" and "transactional data".
- Educate Your Fellow Dealers; If anyone takes financial transactional data, they expose the dealer that allowed it to violations, especially if it is passed on to other vendors or shared.
- Educate Consumers to what they're doing with their information...
a. You buy a car from a dealer, do you really want your personal information, and maybe even your financial information, passed along and sold and shared by "God knows who?"
b. These People Charge the Dealer $300 which the dealers have to build into the deal
c. Your Privacy and the Security of your Information could theoretically compromise your identity if you do business a company that takes data from the dealership. - Educate Investors and potential investors they could possibly be mislead if anyone is telling them this is a safe investment because of all of the dealers pushing back, associations pushing back, and government regulators in many states coming after TrueCar's business model as NOT compliant, in some cases they're saying it is Not Legal.
- AMEX, USAA and all of their affiliates do not want the bad consumer relations this push back is creating with their members and customers.
- Cancel your dealership's Affilation with TrueCar. Tell people with TrueCar certificates that YOU don't honor TrueCar and you feel the company is NOT reputable. Educate consumers as to perceived data exposure if they buy from a TrueCar dealer. Make sure that each consumer knows that using TrueCar actually increases their vehicle cost by $300 to $400.
- Make the dealers selling at huge losses take all of those deals. Big problem right now is too many Nissan Dealers and others are taking huge losers to get the factory money. The TrueCar reverse-auction business model will continually push those numbers down until the factory money is non-existent. Consumers need to hear from many dealers, "We don't do TrueCar"
- Keep calling your National and State Dealer Associations demanding they get involved and stay involved... No excuses.
- Get the Manufacturers into the game. If GM, Ford, Toyota, and other majors change the rules about how we advertise and do business to protect the dealers, we can cut off their ability to set pricing. So keep it up at every dealer meeting. Call your Dealer Council Members and protest to your factory reps. Tell the manufacturers, if they want showroom and facility improvements, we need the ability to make fair profits.
- Tell everyone you know. Educate other dealers and industry people. Watch the Painter interviews... I believe this is the first time a vendor has publicly announced they intend to bring down the dealers and hijack our business, taking our profits and starving us out with our own data. Painter has said manufacturers and dealers should go bankrupt and he, in his God-like way "will control distribution..."
When the TrueCar-Yahoo Deal kicks in we need to stand firm and "Just Say No" we don't honor TrueCar deals.
Read this article as a reference: http://www.autonews.com/apps/pbcs.dll/article?AID=%2F20110831%2FFIN...
AND, if you doubt the mission... read this... http://www.zag.com/websiteASSETS/whitepapers/ZAG-WhitePaper3.pdf
Comment
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Comment by Jerry Thibeau on December 3, 2011 at 8:37am
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So the second YouTube video I made is now on page one when searching for TrueCar on Google. Views doubled last night to over 800. I am thinking I should pull this video and make it viewable only by having the link. I don't want consumers to latch on to this video to justify why they should use TrueCar. I plan to make another video that is geared to the consumer letting them know why TrueCar is a waste of their time. Now that we know how easy it is to achieve page on rank, it will be easy to debunk TrueCar. Are you all in agreement I should delete and re-post and make it viewable only with link?
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Comment by Stick Bogart on December 2, 2011 at 11:13pm -
Can I get removed from that list Mr Ziegler ?? how do I do that? Maybe by hosting this video LOL
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Comment by James A. Ziegler on December 2, 2011 at 10:58pm
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I've been taken off of TrueCar's Christmas card list.
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Comment by Keith Shetterly on December 2, 2011 at 8:28pm
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No, Stan, not scared. Just being smart. :) And don't worry about Grant's folks. Jerry hit the nail on the head here earlier. He was right, they're not the leaders--at least, the ones that aren't GETting it are not the leaders.
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Comment by Stan Sher on December 2, 2011 at 8:10pm
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I am disappointed with people that are on Grant's facebook thread. All clueless and all have no understanding and most of them don't even want to listen. One idiot sent me a message cursing me off. Amazing.
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LOL see you guys are scared I would totally SEO the crap out of it. I would even get some pissed off customers that they pissed off and put them on video.
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Comment by Jim Kristoff on December 2, 2011 at 7:56pm
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Kill the SEO .....AND...........
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Comment by Keith Shetterly on December 2, 2011 at 7:42pm
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I'd kill SEO, Jerry. Keep it on for the consumer side. My $.02.
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What's the consensus amongst the group, leave SEO on or off? It's on page 2 when you Google TrueCar. I will be making a video aimed at the consumer next.
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Two more comments from TrueCar Thieves.
Keith, I have not turned off comments.
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