TRUE CAR and ZAG Cyber Bandits, Parasites or Good for the Car Business?
Jim Ziegler asks...
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay vendors to lose money? AND, who is giving these people access to your data that is used against you?
Who owns these companies and what might be their ulterior motive? Sometimes I ask questions to which I already know the answer.
Am I wrong?
What do you think... JIM
Jim Ziegler's Guidance and Recommended Action Plan:
Ten Areas We Need to Concentrate on to Bring This Monster to It's Knees...
- Government investigation of ALL Data Aggregators taking consumer information from dealers' DMS. Sadly enough, dealers who do business with TrueCar are exposed to liability charges. Cut off all access to unecessary data, no matter who takes it from the dealers DMS and make it illegal to "resell identifiable consumer data" and "transactional data".
- Educate Your Fellow Dealers; If anyone takes financial transactional data, they expose the dealer that allowed it to violations, especially if it is passed on to other vendors or shared.
- Educate Consumers to what they're doing with their information...
a. You buy a car from a dealer, do you really want your personal information, and maybe even your financial information, passed along and sold and shared by "God knows who?"
b. These People Charge the Dealer $300 which the dealers have to build into the deal
c. Your Privacy and the Security of your Information could theoretically compromise your identity if you do business a company that takes data from the dealership. - Educate Investors and potential investors they could possibly be mislead if anyone is telling them this is a safe investment because of all of the dealers pushing back, associations pushing back, and government regulators in many states coming after TrueCar's business model as NOT compliant, in some cases they're saying it is Not Legal.
- AMEX, USAA and all of their affiliates do not want the bad consumer relations this push back is creating with their members and customers.
- Cancel your dealership's Affilation with TrueCar. Tell people with TrueCar certificates that YOU don't honor TrueCar and you feel the company is NOT reputable. Educate consumers as to perceived data exposure if they buy from a TrueCar dealer. Make sure that each consumer knows that using TrueCar actually increases their vehicle cost by $300 to $400.
- Make the dealers selling at huge losses take all of those deals. Big problem right now is too many Nissan Dealers and others are taking huge losers to get the factory money. The TrueCar reverse-auction business model will continually push those numbers down until the factory money is non-existent. Consumers need to hear from many dealers, "We don't do TrueCar"
- Keep calling your National and State Dealer Associations demanding they get involved and stay involved... No excuses.
- Get the Manufacturers into the game. If GM, Ford, Toyota, and other majors change the rules about how we advertise and do business to protect the dealers, we can cut off their ability to set pricing. So keep it up at every dealer meeting. Call your Dealer Council Members and protest to your factory reps. Tell the manufacturers, if they want showroom and facility improvements, we need the ability to make fair profits.
- Tell everyone you know. Educate other dealers and industry people. Watch the Painter interviews... I believe this is the first time a vendor has publicly announced they intend to bring down the dealers and hijack our business, taking our profits and starving us out with our own data. Painter has said manufacturers and dealers should go bankrupt and he, in his God-like way "will control distribution..."
When the TrueCar-Yahoo Deal kicks in we need to stand firm and "Just Say No" we don't honor TrueCar deals.
Read this article as a reference: http://www.autonews.com/apps/pbcs.dll/article?AID=%2F20110831%2FFIN...
AND, if you doubt the mission... read this... http://www.zag.com/websiteASSETS/whitepapers/ZAG-WhitePaper3.pdf
Comment
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Comment by Thomas A. Kelly on January 11, 2012 at 5:54am
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This is pretty crazy BS...this is from the header of the indealer.com site...middle, top, mind you:
"We leverage our buying power to get you low, upfront pricing from our exclusive network
of Certified Dealers. And, as a commitment to your savings, we offer a........."Then, in the footer in fine print:
"TrueCar does not broker, sell, or lease motor vehicles."
What is the need for "buying power" if you don't broker, sell or lease? Talk about two faced!
SHOW THIS TO ANY STATE WHO HAS ANY DOUBT IF TRUECAR IS A BROKER!
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@ Jim, I suggest indealer.com could be just one of thousands ...Cars.com as an example, owns over 4000 internet properties(told to me by a Cars rep), most look just like the next, just a different six dollar domain name tossed up at a rate of 50 template sites per day...and look very similar to the indealer.com site.
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Comment by Keith Shetterly on January 10, 2012 at 11:42pm -
Next products:
TrueElection2012! TE2012 will help consumers find the right candidate for them, and then it will collect a $299/voter fee from the candidates. Hmmm. Has this been done??
TrueTeflon: This one was looking good, but recently it just didn't work out.
TrueFelon: TF will help citizens find criminals breaking the law, and then it will collect a $299 felon fee from the government for each one. Word is, this will be quite the moneymaker soon in Santa Monica, CA.
TrueTalk: TT will help consumers find TT spokesmodels and panelists that are annoying, wrong, and condescending, and then it will collect $299 per to get them to shut up. I'm buying that one!
TrueClue: TC is a free service, delivered by ADM and DE membership to brokers who were brokers until they said they weren't until the government said they were. Our most popular current product!
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Comment by James A. Ziegler on January 10, 2012 at 9:25pm
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Yes this site has been around for a while (C) TrueCar now BUT it is ramping up recently
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We are tracking all powered by TrueCar websites now and reporting to proper authority anything we feel to be suspect for qualified investigation.
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Comment by Michael Paulson on January 10, 2012 at 8:47pm
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Top Left on indealer.com is Drive Your Dream, a TrueCar brand.. Bottom Right is the TrueCar logo. Whois says this site has been around since 8/17/2008.
Registered through: GoDaddy.com,
LLC (http://www.godaddy.com)
Domain Name: INDEALER.COM
Created on: 17-Aug-08
Expires on: 17-Aug-12
Last Updated on: 17-Aug-11
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Comment by Jerry Thibeau on January 10, 2012 at 8:20pm
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Jim,
www.indealer.com has been around for a while. There are a probably a few other variations of their main site floating around.
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I am alerting all of the States and queuing up 135,000 targeted emails mentioning this discovery :)
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