True Car Pricing
So I was searching on True Car for a model in my area and look at the pricing data.
So correct me if I am wrong.
True Car grabs pricing data based on transactions. These transaction prices are based on SOLD vehicles. After I added the Seven Cars in the example for the highs and lows, the "Good Price" does average out close to $37,794.
So won't the "Average Paid" needle move based on the 8th,9th,10th ect.... transaction?
Isn't True Car claim that a customer in Santa Monica shopping for a BMW should pay the same as someone in Houston. When the next few transaction happen, those two customers will have no longer paid the current Average Paid. The data should continue to move and the next customer could get a better deal than the last. Sound familiar?
Is my thinking WAY OUT in left field?
Comment
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Comment by James A. Ziegler on December 16, 2011 at 3:18pm
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Okay Honda has taken a courageous stand and banned TrueCar pricing with it's dealers. I know for a fact VW is strongly considering doing the same. I hope VW realizes that they've just began to get some incredible momentum in the market AND now is NOT the time to allow an invader like truecar to devalue the brand in the public's eyes. No matter what you sell, TrueCar cheapens your brand.
Group 1 made sure their dealers cancelled after looking at the exposure of having these people rooting around in their DMS, especially with AutoNation's CEO on the board of Truecar...
Group 1 was smart enough to see the writing on the wall and run as from away from these people as possible. When is Asbury, Penske, Sonic and others going to awaken and realize they people appear to be a huge threat? Even large private groups like Rick Hendrick should be looking at the evident danger we're all perceiving here.
Where are Ford, General Motors and especially...where is Toyota in this escalating skirmish? I am embarrassed that mark Reuss, president of general motors would actually go to TrueCar Headquarters and play with Painter showing him a 750HP Camaro.
I did not mention Nissan because their dealers are using Truecar to sell way below invoice so they can collect stair step money. You guys are smiling now BUT if Nissan takes away the program, you're screwed royally because of the benchmarks you set with TrueCar making your brand image "Ultra Cheap Nissan"
Does Mark Reuss NOT understand that his dealers are being raided by these people cheapening the product down to unprofitable and below? I find it hard to believe that Reuss would publicly suck up to these people if he truly understood.
There are a few investigations of TrueCar popping up here and there AND we're still urging dealers to put more emphasis with your dealer associations to get off of the sidelines and represent us... I know a couple of associations are doing their best while others limped off of the battlefield without firing a shot... weak.
I am especially disturbed about Toyota staying quiet while Honda takes a stand. It's like sending a message that Toyota has less value.
This thing will gather increasing momentum and I predict TrueCar will find some high-profile weak suck who will sellout their integrity for the publicity or hard cash and take a stand publicly backing them and betraying dealers.
Of course, this is all a lot of conjecture, speculation, supposition and opinion...I might be wrong. :)
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Comment by James A. Ziegler just nowDelete Comment
I am totally smiling when I see what I have started here... 30,000 page views on my blogs and at least fifty spinoff blogs by other people, national publications writing and debating, and finally dealer associations moving on it...ALL BECAUSE I STARTED THIS LITTLE MOVEMENT
TrueCar we've coming.
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Comment by Brad Alexander on December 8, 2011 at 2:06pm
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Nope, not out in left field at all. There's a bacterially-disease infested fly in the TRUECar ointment indeed.
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