Hi All,

I collaborated on an Edmunds’ article, Turning Service into Sales, that I think the DealerELITE membership may find very interesting, and more importantly, helpful. It is a particular dynamic that has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars much longer than in years past, are increasingly searching for service advice on their aging vehicles, many out of OEM warranty. Coming from a sales background myself, I may have been somewhat dismissive of service merchandising and even service contacts in the past, today, it’s a BIG mistake. They offer MANY opportunities for dealers to engage with customers and win business if handled properly. The entire article is here: http://tinyurl.com/77762m3

Good Selling!

Johnny G