TV Shows Have Made Us Better Car Negotiators

Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.

54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).
However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the shows have done the same for them.
On the Swapalease.com website, 64.3% of men and 59.6% of women said they now look for ways to negotiate with someone looking to transfer out of their car, up from 61.2% and 38.4%, respectively.
Scot Hall, Executive Vice President of Swapalease.com said there is a big takeaway from these stats: “Negotiation still isn’t very fun for many. However, the Internet and popular TV shows based on barter and negotiation have elevated our confidence in negotiation-rich environments, such as car shopping.”

Where do men and women try to negotiate the most on Swapalease.com?

Cash incentives
Men: 56.3%
Women: 32.1%

Transportation fees
Men: 48.5%
Women: 52.3%

TV Shows with Largest Influence
Pawn Stars (men 39.6%; women 34.2%)
Storage Wars (men 64.2%; women 29.7%)
American Pickers (men 38.1%; women 68.4%)

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com’s safe online system to contact the prospective seller and close the deal.

Views: 59

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service