Two things to consider in today’s uncertain times.

Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:

1. Impression Share – The amount of demand inside consumer intent and your ability to cover it within the established geography and budget
2. Market Share – Is your client getting a bigger or smaller piece of the available pie?

The first reflects the demand side, and the latter integrates the supply-side. In the end, though, it all has to stack up against operational execution. Don’t go into 2020 without considering each in your marketing conversations.

Create interest. Close the deal. With mountains of marketing, advertising, digital, operational, and sales work in between.