This issue exists because dealers don’t know how to appropriately use customization and reporting opportunities available to them.

This happens most commonly because lack of training in the CRM or not knowing where opportunities are being lost.

Fixing this issue is advantageous in multiple ways. First, it would improve customer experience at the store.  Second, it would save more potential deals by involvement of those who need to be in the right place and right time.

Make sure your CRM can warn, alert, and protect against inefficiency or potential loss by automated and tracked results, allowing your staff to be able to adapt to the challenges currently being faced.

If you have any question feel free to contact DealerPeak from your dealership. Call us directly at 1-866-455-2510 or email us at info@dealerpeak.com.