An additional area of concern is within the CRM Inventory Tool. In our experience, not every store uses the Inventory Tool to its fullest capability.  The basics of having pictures, custom comments, pricing, aged inventory, hits, leads, etc etc, should excite every dealership sales manager within a store.  All of this extremely valuable information is essential to not only helping drive leads to your store, but also managing and caring for existing leads and converting them to vehicle sales.

Within the Inventory Tool, in fact, there are likely to be several underutilized capabilities.  From a sales manager's perspective, the ideal would be to have a magical car deal list that incorporates every possible piece of useful information imaginable.  These tools do exist within certain platforms, but more often than not are not used to their fullest potential.  The likely reasons these particular tools are underutilized is that some dealership sales managers don't have the time, might have forgotten about them or are (gasp) too lazy to click a few buttons!  We hope that is not the case, but as we have said time and time again, a CRM provider should be committed to making absolutely certain that the tools they provide are used to full potential.

If you have any question feel free to contact DealerPeak from your dealership. Call us directly at 1-866-455-2510 or email us at info@dealerpeak.com.