Hi to all DealerElite members!

Don't miss out on the 10th Digital Dealer Conference & Exposition being held April 19-21, 2011 at the Rosen Shingle Creek Resort in Orlando, FL. We've got a great line-up of speakers slated with many more to be announced!

Here's a quote from a conference attendee:

“I found DD9 to be condensed, engaging and comprehensive.”

Richard Fisler
V.P. of Marketing and E-Commerce
Conant Automotive Retailers
Cerritos, CA
 

Here is a video introduction of our confirmed speakers:

10th Digital Dealer Conference & Exposition Speaker Delia Passi

New Economy, New Rules when Selling to Women Online

Selling automotive products to women online -- critical to your bottom line.

In an engaging and entertaining manner, Delia Passi will set the stage for why learning how to engage and sell to women online will be critical to the success of every dealership. Following an interactive exercise that will get the audience's attention to the female market, Passi will share her expertise and tools on seven key processes that need to happen online to secure her interest. She will handout 31 key points that must be addressed in the online experience to meet her buying preferences.

Delia Passi is CEO of Medelia Inc. and Founder of WomenCertified. She is the leading authority on selling to women. Her expertise is in how women shop and buy, what motivates them to select one provider over another, and how sales and service professionals can provide the best experience to women. Passi is a prominent consumer advocate and consultant to major corporations, such as Harley-Davidson, Microsoft, Home Depot, Washington Mutual, UPS, Office Depot, and Toyota.

As the founder of WomenCertified and the CEO of an award-winning research and consulting firm focusing on the women's market, her message is based on years of experience and thousands of conversations with women shoppers.

Her series of training programs are based on over a decade of research in understanding and and translating the nuances of how women approach the buying cycle. Her message has been spread through media and publications such as the Wall Street Journal, The New York Times, NBC, Fox News, CBS, Lifetime and many others...

She is the author of Winning the Toughest Customer, The Essential Guide to Selling to Women. 

She is also the former group publisher of Working Woman and Working Mother magazines. 

For more information on the 10th Digital Dealer Conference & Exposition, visit our website at http://www.digitaldealerconference.com

** The 10th Digital Dealer Conference & Exposition is not affiliated with Brian Pasch, PCG Strategic Digital Marketing, Automotive SEO, Dealer-SEO, Pasch Consulting Group or the Automotive Marketing Boot Camp in Orlando, FL on April 16-18, 2011. Digital Dealer, Dealer Communications and Digital Dealer Conference & Exposition has had no discussions or agreements with Brian Pasch, PCG Strategic Digital Marketing, PCG Consulting, Automotive SEO, Dealer-SEO or Pasch Consulting Group for any affiliation between these two events now or in the future.