Before I share this recent change I noticed in Google, I have to say that Google is making frequent  changes to organic and paid search results and dealers have to stay connected with these changes.  Your Automotive SEO strategy can not be STATIC, it has to be dynamic.

 

It is great to see that a number of automotive leaders are sharing what they are seeing.

 

Dave Page, from Dealer eProcess, shared this week how Google is changing organic SERP results with the additional of a new "box", shown in green, that contain hotlinks to related BROAD search results, as shown below:

 

I'll be sharing more information about this special case scenario for broad searches in the near future.

Google Enhances Sitelinks

 

This week I was searching a dealership name, and it looks like another change is being presented that is important for members of this community to know.  

 

The old "site links" section has been expanded to INCLUDE the META Title and Description tags as shown below:

 

If you take a look at the first LINK labeled "Used" you can see that the META Title and META Description is feeding that data, and I highlighted the text:

Automotive SEO Action Plan

 

You need to search your dealership name and see how the new sitelinks for your dealership are being displayed.  You should make sure that these LINKS and TEXT are clear for consumer action.

 

This will require some edits to your key pages that are included in the SiteLinks.  These edits will be for only those pages shown in the sitelinks and you will need to edit the Page Titles and META description tags.

 

If you DO NOT want specific pages listed in your sitelinks, you can delete them using Google Webmaster Tools.   You CAN NOT add pages to the sitelinks, but you can BLOCK pages, as shown below.

 

 

Are You Ahead Or Behind?

 

These constant changes are why dealers need to have a proactive search marketing strategy in place that can leverage the latest changes to gain a competitive edge on their local competition.

 

If your digital marketing partners are NOT keeping pace with these changes, give the team at PCG a call at 732.450.8200.  We would love to create a customized digital marketing strategy for your dealership.  Stay ahead of the competition and create a market DOMINATING strategy with PCG.

 

 

 

Brian Pasch, CEO

PCG Digital Marketing

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Brian Pasch