Used vs. New Sales Trends Week of July 4

Topic Expert: Jeremy Anspach, CEO of PureCars

Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from Edmunds.com. At the same time, June auto sales climbed about 3.3% from May, although they are down by 30% compared to a year earlier, according to estimates from Cox Automotive. So, what IS moving as we head into July? Jeremy Anspach from PureCars offers the latest breakdown in make/model and new/used sales data entering the first week of July.

The following data is for the week of July 4th, comparing to the previous week:

Advertising Spending Trends
Total Spend	20.8%
New Cars	25.3%
Used cars	20.0%
Fixed Ops	4.8%
OEM/Brand	17.9%

Top-selling makes and models compared to the previous week:

Make/Model Sales WoW 6/29 - 7/5
Ford F150	Used	-10.3%
Ford F150	New	2.2%
Toyota Rav4	New	28.3%
Chevy Silverado 1500	Used	-8.6%
Honda CR-V	New	14.3%
Ford Escape	Used	-2.8%
Toyota Camry	Used	-2.0%
Chevy Silverado 1500	New	7.5%
Ram 1500	Used	-10.8%
Chevy Equinox	Used	-5.6%
Nissan Altima	Used	-5.3%
Toyota Corolla	Used	1.8%
Nissan Rogue	Used	-5.0%
Toyota Camry	New	37.9%
Ram 1500	New	17.3%

About PureCars:

PureCars is a leading automotive dealer advertising and attribution technology provider. Download PureCars’ latest COVID-19 Report for auto dealers. For more information please visit www.purecars.com.

Used vs. New Sales Trends Week of July 4

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