Using Facebook as a CRM for Automotive Sales

Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past customers as well as potential leads.

Facebook allows a more personal level of marketing than email or direct mail while still letting you potentially reach thousands of people in your market. You can divide your friends into lists, such as leads and past customers, broken down by brands or models. The more specific the categories, the better you can microtarget each group with a fine-tuned message. For example, one list could include Customers that have Purchased the 2011 Ford Fiesta, and another, leads interested in the 2011 Ford Fiesta.

Once you have these lists set up, you can add all new friends to the proper list going forward. Successful automotive sales requires reaching people where they are. Right now, people are on Facebook constantly, and your sales department can build relationships and send messages to keep in contact. Ultimately, an organized social media campaign yields more leads and more sales for your dealership.

For a detailed walkthrough of using Facebook as a CRM, click here to watch our tutorial video! Also see this Think Tank Tuesday episode about using Facebook as a CRM.