Facebook has recently launched a new application that could change the way you interact with current and potential customers. Facebook Questions, which operates similarly to Quora, Aardvark, LinkedIn Answers and other Q&A sites on the internet, can be a valuable tool for dealerships looking to find out more about their target market. With Facebook Questions you are able to ask a question then either set up specific poll answers for people to vote on, keep the question open-ended allowing them to add and vote on their own answers, or even do both adding specific poll options and still leaving the option for them to add to the list.

Utilizing Facebook Questions is as easy as asking your fans a question. But you should exert some effort in crafting your questions. Essentially, they must have a goal and inquire on a specific area in your business that you think would benefit from customers’ input and suggestions.

For example, ask them what their dream car is and what’s stopping them from buying it, if they haven’t bought it already. You can also pit vehicle models against each other, luxury vehicles against economical cars for example, to know which model you might want to feature in your next campaign. Have you had a lot of different promotions lately? Ask people which ones they liked best and learn from their answers.

Be creative in your questions as well as in choices that you provide them. When a Facebook user participates by answering your question, that question is also posted to his or her profile page; a compelling question could spread to many people very quickly this way.