Is your business constantly posting video content on YouTube, thinking that thousands of people will see your videos and provide your business with brand awareness? Well, if you are not posting your video content, you should be, but you cannot expect that just because your video is on YouTube, that your target audience will actually find it, let alone view it.

YouTube has billions of videos already uploaded, with millions more added every day. It is a free platform with very few limitations regarding what types of videos can be posted. The clutter will only continue to grow. But there are tools you can use to cut through the clutter and get your video in front of the right people.

YouTube has a product called “AdWords for Video”, which allows advertisers to promote their YouTube videos to a specified audience, similar to display targeting. You can target specific interests of consumers, topics of websites they frequent, or keywords. You can also use your display remarketing audience to only show your video ads to those who have already been to your site. And the best part of this product is you only pay when your video is watched. Yes, that’s right: you are not paying on an impression or click basis, you actually only pay when your video is watched for 30 seconds or the entire video, whichever comes first. If a user chooses to skip the video or closes their browser window before that 30 second mark, you don’t pay. AdWords for video is also completely measurable, so unlike TV advertising you will know how many people actually viewed your entire video within a given timeframe.

Video advertising is a great compliment to your current digital media program and adds another layer of awareness and web traffic which you are not achieving via paid search, display and social media campaigns. It is also a low cost way to get exposure for your brand. Video views average as low as $.15-$.20, so you don’t need a big budget to try it out.

L2T has been running video campaigns for our clients with great success. If you have video content, we highly recommend you take the plunge into the future of digital advertising.