Industry veteran combines technical skill, automotive passion to enhance dealer products, satisfaction

VinSolutions® announces Jennifer Granson Lee has joined the company as senior director of product to help drive the development and integration of dealership solutions and increase client satisfaction.

“This is an exceptional day for VinSolutions and our dealers,” says Brian Skutta, vice president and general manager for VinSolutions. “Jennifer brings a unique perspective and vision to our product team. She understands the needs of dealers and has the experience to shape practical, user-focused software solutions that help dealers attract, serve and retain their customers in a more effective and efficient manner.”

In her new role, Lee will work directly with dealers and VinSolutions product development teams to integrate and streamline existing dealership solutions, including the seamless integration of data and technology from AutoTrader Group and its companies. In addition, Lee will lead new product development efforts to meet the challenges dealers face in a rapidly evolving retail marketplace.

“I’m very enthusiastic to be part of the VinSolutions team,” says Lee, who’s worked the past 15 years in a variety of positions for automotive technology companies. “Everyone here shares my passion for providing dealers simple-to-use products that address key challenges and help them better satisfy and serve their customers. Our business plan blends this passion with an array of product initiatives that will make a difference for dealers.”

Prior to joining VinSolutions, Lee served in dealer product development and leadership roles with DealerTrack, JM Family Enterprises and Reynolds and Reynolds. Her automotive career followed four years of service in the United States Air Force.

Editor’s Note: Lee will join the VinSolutions team at the upcoming National Automobile Dealers Association convention (Feb. 8-11, 2013) in Orlando (Booth #828).

About VinSolutions 

VinSolutions helps auto dealers attract, serve and retain customers through desktop and mobile-based software solutions that improve the performance and profitability of each dealership department. The“Complete Dealership Solution” offers an all-in-one platform that helps dealers of any size position their new/used vehicles for maximum appeal, engage and track customers as they seek vehicles and service, maximize the profitability of each showroom or service visit, increase customer satisfaction with each online and in-store experience and enable long-term customer relationships. Individual VinSolutions systems help dealers improve inventory management and distribution, market pricing, marketing, websites, ILM (Internet Lead Management),CRM (Customer Relationship Management), desking and finance (http://www.vinsolutions.com/desking.aspx) and service. VinSolutions supports its dealer customers through best-practice-based retail consultation, process training and responsive customer care. The company’s software solutions are certified by leading OEMs and DMS providers, and have received industry awards including the Automotive Website Award for Best Integrated Website Platform and the Driving Sales Innovation Cup. The company, which has been named to the Inc. 500 for three consecutive years, became a subsidiary of the AutoTrader Group in 2011. VinSolutions headquarters are located in Overland Park, Kan. More information is available at